Narnia Brand Attracts Audiences

The Daily Record notes that big actor names are no longer a guaranteed draw at the cinema. The success of the Narnia, Harry Potter and Star Wars movies show a unknown cast can still clean up at the the box office. The Lion, The Witch And The Wardrobe, Harry Potter And The Goblet Of Fire and Revenge Of The Sith all made more money last year than any star-led movie. Record film writer Alan Morrison said the trend for films based on already popular books or comics eliminated the need for a star cast. He explained: “The brands of Harry Potter, Lord Of The Rings and Narnia are bigger than the name of any star that could be in the films.” Read the full story here. Thanks to Knight of Gondor for sending us the article.